Running ads is easy. Getting results from them — that’s where true expertise comes in. In today’s digital landscape, where competition is high and consumer attention spans are short, businesses need more than just ad spend. They need strategy, precision, and platform fluency — all of which are delivered by a specialised PPC agency.
Whether you’re launching a new product, targeting multiple cities, or just trying to reduce your cost per acquisition (CPA), the right agency ensures that your investment in paid media actually delivers a return.
Why Partner with a PPC Agency?
Many businesses struggle to scale their paid campaigns because they lack the experience to navigate campaign structure, ad group segmentation, bidding strategy, and ongoing optimisation. A dedicated PPC agency brings all of that — and more.
At 23 Digital, we focus on outcome-driven campaigns. That means no wasted clicks, no irrelevant impressions, and no guesswork. We use granular geo-targeting, negative keyword mapping, and A/B testing to ensure every ad serves a purpose.
Whether you’re running Google Search, Display, or Shopping campaigns, we align everything with your broader sales objectives — helping you move beyond vanity metrics and towards measurable ROI.
SEO and PPC: Why They Work Better Together
While PPC delivers immediate visibility, its true power is unlocked when paired with a strong organic foundation. That’s why many of our clients run both paid and organic strategies simultaneously — a dual-channel model that drives sustained growth.
Our SEO agency in Melbourne plays a pivotal role here. We craft suburb-based keyword maps, optimise technical SEO, and create conversion-focused content that builds lasting search engine visibility. These efforts reduce your long-term dependency on paid traffic, while informing your PPC campaign strategy through performance insights.
When SEO and PPC are managed together, we’re able to identify which keywords convert better organically vs. through ads — and shift the strategy accordingly.
Paid Search Performance with a Google Ads Company That Knows the System
As a trusted Google Ads company, we go beyond basic campaign setup. We implement advanced tactics like custom audience segments, ad scheduling by region or device, and responsive ad formats that adapt in real time.
We also ensure full conversion tracking is in place, linking Google Ads with Google Analytics and CRM tools for accurate lead attribution. This allows us to optimise not just for clicks, but for real business outcomes — such as calls, form submissions, or online sales.
The difference? You’re no longer guessing what’s working. You’re scaling what is.
Strengthening the Foundation with an SEO Company in Melbourne
Sustainable digital growth doesn’t come from short bursts — it comes from building a solid organic foundation. That’s why many of our paid media clients also retain us as their SEO company in Melbourne.
We invest in strategies that include in-depth keyword research, technical health audits, page speed optimisation, and strategic link building. All of this feeds into your site’s authority and visibility — meaning you show up more often in unpaid results and build trust with both users and search engines.
In the long run, this supports your PPC efforts too — by improving Quality Scores, lowering cost-per-click (CPC), and increasing landing page performance.
Final Thought
From strategy and targeting to analytics and scaling, a true PPC agency is more than just an ad manager — it’s a growth partner. When paired with an experienced SEO agency in Melbourne, a data-led Google Ads company, and a results-focused SEO company in Melbourne, your brand is positioned for consistent, sustainable success from search to sale.